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500+ Partner Hotels

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Industry Leaders Since 2006

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+170 Markets Analysed Daily

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Stay Ahead in Scotland’s Competitive Hospitality Market!

Drive consistent revenue growth with data-driven pricing strategies

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Trusted by 500+ Hoteliers

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The Scottish hotel industry is evolving — rising operational costs, staff shortages, and fluctuating demand continue to challenge independent hoteliers. At HotelPartner, we provide cutting-edge Revenue Management & Distribution Solutions, ensuring higher occupancy rates, optimized pricing, and increased profitability —without adding to your workload.

Simplify operations & boost efficiency with expert-led automation

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200+

exhibitors

7000+

attendees

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Outperform competitors with a tailored revenue management approach

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Meet us at ScotHot 2025 and discover how we help Scottish hoteliers overcome challenges, increase profitability, and future-proof their businesses.

+ 170

Bookings Daily

Optimised on our platform

Revenue

Avg. over 2 years

+ 20 %

Years

Of industry experience

+ 18

Partners

Outpacing their competition

+ 500

Trusted By 500+ Hoteliers, including...

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Talk To Our Specialists On Site

Benefit from our 18+ years of experience in revenue management

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Florian Augustin

Deputy CEO & CCO

Robert Holland

Managing Director UK & Ireland

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Book an appointment with our experts now

Trusted by 500+ Hoteliers

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Join Our SCOTHOT Panel Discussion

Don't Miss Out!

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How Hotels Can Streamline Operations & Stay Ahead.

Join Florian Augustin, CCO / Deputy CEO, HotelPartner, and Stephen Gow, General Manager, The Chester Hotel, Aberdeen & Chair, Apprenticeship in Hospitality Scotland, for expert insights on:

  • Revenue Optimisation & Automation
  • Streamlining Operations & Tackling Staff Shortages
  • Proven Strategies for Sustainable Success

Maximising Profitability:

Thursday, 27th February

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11:00 - 11:45 AM

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Discover Groundbreaking Innovations:

Whether you’re seeking the latest in sustainable hospitality solutions or cutting-edge technology to elevate your business, ScotHot is the place to explore and connect with leading suppliers and visionaries.

Here’s why you can’t afford to miss it:

Expand Your Network:

ScotHot is the ultimate networking hub, attracting thousands of professionals from across the hospitality, retail, and tourism sectors. Build connections, exchange ideas, and explore collaboration opportunities with industry leaders and peers.

Celebrate Excellence:

Be inspired by the talent and innovation showcased at key features such as the Scottish Culinary Championships and the ScotHot Innovation Awards. These highlights celebrate the skills, creativity, and achievements that make Scotland’s hospitality industry exceptional.

Hundreds of exhibitors will showcase Scottish produce, national food and drink, services, equipment, and industry innovations over two days. Taste, test, and enjoy!

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Learn from Industry Experts:

Attend a range of compelling seminars, panels, and workshops led by top-tier professionals, offering valuable insights into the trends shaping the future of hospitality and tourism in Scotland and beyond.

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26. – 27. February 2025 | Sec Glasgow

Join us at ScotHot 25. Here's how:

Want Expert Revenue Management & Distribution Advice?

Book Your Meeting

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Use the calendar above to select a time that suits you best.

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Trusted by 500+ Hoteliers

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Join us at ScotHot 25

Get Expert Advice

You’ll find our team of specialists dispensing expert advice near the main Stage.

As well as giving you guidance on proven revenue management strategies, we can also lay the groundwork for a long-term partnership.

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ScotHot 2025 Highlights

Check out what’s on at ScotHot 2025

Sponsored by HotelPartner and curated and hosted by the Scottish Tourism Alliance, this stage features interviews, panels, and debates on key challenges and opportunities for Scotland’s tourism and hospitality industry.

The STA Spotlight Stage:

Witness over 250 competitors in live cooking competitions, showcasing culinary talents across various categories, including the prestigious Scottish Chef of the Year award.

Scottish Culinary Championships:

Immerse yourself in the world of drinks with a schedule of interviews, debates, and tastings. Don't miss the Caledonian Bartenders Cup, where 24 Scottish bartenders compete for the 2025 title.

Liquid Academy Live:

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ScotHot Innovation Awards:

Discover new products and innovations that can make a difference to your business. Finalists are showcased in categories like Food & Drink and Equipment, Design, & Technology.

Explore award-winning products from Scotland and beyond, presented by the Guild of Fine Food, organizers of the prestigious Great Taste Awards.

Great Taste Market:

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26. – 27. February 2025 | Sec Glasgow

What our customers say about us:

Since the collaboration with HotelPartner, The Royal Scots Club has increased the direct website bookings by +12%, the REVPAR about +21% and the ADR about +18%.

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"HotelPartner, have helped enormously. Their algorithms, combined with their staff's quick response to varying local conditions, have had a big impact on the actual rate we achieve."

Adrian Hayes

General Manager | The Royal Scots Club

+12%

+18%

+21%

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REVPAR

direct website bookings

ADR

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Frequently Asked Questions

Need more information? Look no further!

Yes, we have a proven track record of working with various hotel chain models. You can view a selection of our hotel chain partners and success stories here.

Has your service has successfully increased revenue for other chain hotels?

Our revenue management experts do a deep analysis of the data of all of your properties, competitors, and market trends. We look at demand patterns, pricing history, current systems, and more. Then we develop a tailored strategy for each location for optimised pricing and better channel management that matches supply and demand to maximise revenue.

How exactly does your service increase our revenue?

We don't just provide software and expect you to leverage it fully. Our experts become an extension of your team. We take over all the complexity of revenue management so your staff can focus on operations and excel in delivering hospitality. This includes assessment, strategising, advanced system implementation, continuous improvement, and dedicated support.

What makes your service better than revenue management software tools?

Full onboarding takes up to 10 weeks, depending on the PMS provider's integration windows, and is subject to availability within HotelPartner's onboarding pipeline. We always aim to optimise the process by onboarding multiple properties simultaneously, depending on their complexity. Our teams seamlessly integrate new systems and have perfected transition planning to minimise disruption.

How long does it take to implement your solutions?

Our custom 2-way API seamlessly connects with the most widely used hotel platforms across booking engines, CRMs, reputation management, marketing automation, distribution channels, and other stack technologies - providing a unified revenue optimisation hub no matter what existing systems you use. We ensure every solution syncs data correctly to power optimisation.

What systems do you connect with?

Yes, HubSpot modules are highly customizable. Users can edit the content, styling, and layout of each module to match their branding and design requirements.

How long does it take to implement your solutions?How does your service help us leverage data and insights from multiple properties for strategic decision-making at the chain level?

In general, we can work with any hotel chain, yes! However, there are some larger chains that have set up tech suits with pre-defined revenue management software that their franchise partners are required to use. Feel free to contact us and we will be able to see if we can set up a partnership with you.

Do you work with all hotel chains?

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Book Your Free Consultation at ScotHot 25

Trusted by 500+ Hoteliers

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Meet with us for revenue management insights & guidance or to discuss a potential partnership. We look forward to seeing you!

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“We trust HotelPartner because we achieved over 14% RevPAR growth and increased our direct website bookings by more than 40% within a year of partnership.”

Jane Patterson

General Manager | St Brelade's Bay Hotel

Complete the form below, and we’ll get back to you within 24 hrs.

Holger Bodendorf

Propriétaire / Directeur général

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500+ Partner Hotels

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Industry Leaders Since 2006

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170+ Markets Analysed Daily

About us

Contact

Founded in 2006, we help hotels increase profits and grow their business through expert revenue management, bookings optimisation and cost reduction.

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Copyright © 2006-2025 Hotelpartner Management AG

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